Bryan Carter, who works in Corporate Communications for Avnet, Inc. will be at the vBusiness Expo on the April 27th to tell us about the company's experiences using social media. This involved the construction of a real life museum in Phoenix, AZ that was mirrored in Second Life, and complimented with a variety of Web 2.0 tools like Flickr and Digg.

Since the museum was built Bryan has been carefully gathering metrics on what works and what doesn't, which has yielded insights available almost nowhere else. "Our Second Life efforts have really been the cornerstone of our self-education efforts in learning about Social Media and Web 2.0 technologies, and the information gained has been priceless to the business."

The end result is a benefit both to the internal workings of the company and developing external relationships. Come and discover what was learned from the experience and gain your own understanding of how to guide projects in virtual worlds.