BrandGames At vBusiness Expo

Submitted by Caleb Booker on Fri, 04/11/2008 - 20:01

BrandGames is a unique company. They create entertaining brand experiences, not just for commercial marketing purposes but also for talent scouting, employee engagement, and learning and development. They've created content for companies like Pepsi, Nokia, Mack Trucks and Merrill Lynch.

The president of BrandGames, Scott Randall, founded the company in 1982 as Media Designs International. Originally they were a marketing and creative consulting firm working with companies such as the Associated Press, NBC and ABC. They began working with branded video games in 1995 and have been discovering new insights ever since. Scott Randall will be giving us the benefit of his experiences over the last few decades at the vBusiness Expo, explaining what works and what doesn't when it comes to truly engaging not just customers but employees as well.

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